#1 Best Selling
Learn Google Ads (Basic To Advance)
Ever wondered how that magic happens? That's what this course is all about—turning your clicks into dollars 🧙‍♂️
Live & Recorded Videos
Think of it as binge-watching your favorite series, but instead of drama, you're soaking up marketing gold.
1-1 Mentorship
Got questions? Need guidance? Faris has your back, ready to drop some wisdom bombs tailored just for you.
Stuff You Don’t Find on the Internet
Insider secrets and strategies you won’t find anywhere online, straight from real-world experience.
1ST TIME IN PAKISTAN - STARTING FROM 1ST WEEK OF JANUARY
The most detailed and advanced Google ads course.
Campaigns Type
Course Curriculum
Introduction to Google Ads
Introduction to Google Ads
- Importance of Google Ads for Different Business Models (Lead Generation, E-commerce, Local Businesses)
- Key Metrics: CPC, CTR, ROAS, Conversion Rates, and Impression Share
- Comparing Google Ads with Facebook Ads
Account Setup and Basics
- Types of Google Ads Accounts
- Creating a Google Ads Account
- How to Farm & Warm Google Ads Accounts
- Overview of the Google Ads Ecosystem: Search, Display, Video, Shopping, and Performance Max
- How to Spy on Competitors
Search Campaigns
Keyword Research and Strategy
- Broad Match, Phrase Match, Exact Match, and Negative Keywords
- Keyword Research Tools
- Seasonal and Trend-Based Keyword Optimization
- Negative Keywords and List Management
Ad Copy and Extensions
- Crafting High-Converting Headlines and Descriptions
- A/B Testing Ad Copy
- Ad Extensions: Sitelink, Callout, Location, and More
- Dynamic Search Ads (DSA) Best Practices
Bidding and Audience Targeting
- Manual vs. Smart Bidding
- Using Observation and Targeting Modes in Campaigns
- Creating Remarketing Lists for Search Ads (RLSA)
- Demographic Targeting and Segmentation
- Using Customer Match and Remarketing Lists
- In-Market vs. Affinity Audiences
- Custom Audiences and Audience Insights
Optimization and Troubleshooting
- Tracking Conversions
- Search Term Reports: Insights and Actions
Advanced Techniques
- Dynamic Search Ads (DSA)
- Avoiding Fake Clicks
- Portfolio Bidding Strategies for Better Results
- Remarketing Lists for Search Ads (RLSA)
Budgeting and Planning
- How to Calculate Initial Daily Budgets
How to Run CPA Offers
- Introduction to CPA/Affiliate Marketing
- How Much Money Do You Need for CPA Marketing & Why?
- Types of CPA Offers
- How to Find CPA Offers & Trending Niches to Promote
- What Are Top Verticals in CPA Marketing?
- Why You Need to Master One Vertical in CPA Marketing
- Tools Needed for CPA Marketing
- How to Set Up and Use Cloaking for CPA Marketing
Display Campaigns
Introduction to Display Ads
- Google Display Network Overview
- Types of Display Ad Formats
Creatives
- Creating Compelling Visuals for Ads
Optimization and Metrics
- Best Practices for Placement and Frequency Capping
- Performance Reporting: Tools and Insights
Dynamic Remarketing
- Creating Custom Remarketing Ads
- Dynamic vs. Static Display Ads
Advanced Targeting Techniques
- Topic Targeting
- Utilizing Similar Audiences
Video Campaigns
Overview of Video Ads
- In-Stream vs. Out-Stream, Bumper Ads, and YouTube Shorts
- Crafting Video Content with Strong Hooks and CTAs
Targeting and Campaign Setup
- Using YouTube Analytics to Build Remarketing Lists
Optimization and Performance
- A/B Testing Video Content for Improved Results
- Demographic and Interest Targeting
- Remarketing for Video Ads
Ad Placements
- Channel and Video Targeting
Bidding and Budgeting
- CPV (Cost-per-View) Bidding
- Targeting Lower Funnel Audiences with Video
- Budget Allocation Across Ad Groups
Optimizing Video Campaigns
- Audience Insights for Video
- A/B Testing Video Creatives
- Adjusting Bids Based on Device Performance
Shopping Campaigns
Getting Started with Shopping Ads
- Setting Up a Google Merchant Center Account
- Benefits of Shopping Over Search Campaigns
Product Feed Creation and Optimization
- Preparing Data for Product Feeds
- Updating Feed Information Regularly
- Creating and Managing Product Groups
- Writing High-Quality Titles and Descriptions
- Using Price Drops and Promotions to Boost Clicks
- Image Optimization for Shopping Ads
Bidding and Budgeting for Shopping
- Manual vs. Automated Bidding Strategies
Targeting and Segmentation
- Product Groups and Structuring Campaigns
- Using Audience Signals in Shopping
- Custom Labels for Better Segmentation
Performance Max Campaigns
Introduction to Performance Max
- What Makes Performance Max Unique?
- Creating Audience Signals for Better Automation
Structuring and Optimizing Campaigns
- Best Practices for Asset Groups and Goals
Case Studies and Advanced Techniques
- Successful Performance Max Campaign Examples
- Advanced Scripts for Performance Max Insights
Google Ads Attribution
Deep Dive into Attribution Models
- Types of Attribution Models (Last-Click, First-Click, Linear, Time-Decay, Position-Based, Data-Driven)
- Choosing the Right Attribution Model Based on Business Goals
- Cross-Device and Cross-Channel Attribution
Conversion Path Analysis
- Understanding the Customer Journey
Call Only Campaign
Call-Only Campaigns
- Structuring Call-Only Ads for High-Intent Leads
Google Ads Automation
Leveraging Automation
- Using Google Ads Scripts to Save Time
- Advanced Automation Techniques for Optimization
Conversions
Conversions
- Installing Google Analytics
- Linking Accounts
- Primary & Secondary Conversions
- Events & Conversions
- Setting up Conversions Leads & Purchase
- URL Parameters
Want To Master Google Ads?
20+ Years of Experience
Decades of hands-on expertise in Google Ads and performance marketing.
Pioneers in Pakistan
Worked with Pakistan’s first Google-certified company in 2005.
Spending Own Budget
Proven strategies tested with personal ad spend, not just client campaigns.
Global Expertise
Worked with over 8,000 local and international clients.
Real-World Case Studies
Insights from managing millions in ad spend and driving measurable results.
No-Fluff Approach
Focused on actionable, advanced strategies to maximize ROAS and scale campaigns.
Results Of Our Own Brands
Frequently Asked Questions
What if I’m not tech-savvy? Will I still get it?
If you’re someone who struggles with basic computer tasks or refuses to try new things, this course might feel like a challenge.
Is this course only for marketers?
This course is for anyone who wants to understand Google Ads—entrepreneurs, small business owners, freelancers, or even someone looking to switch careers.
What if my intelligence level is, um… not very high?
I expect you to bring your brain, a willingness to learn, and a bit of curiosity. Google Ads is about logic, strategy, and data—not magic.
Do I need any prior experience with Google Ads?
I’ll guide you step by step. If you’ve got experience already, you’ll still find plenty of advanced strategies to level up your game.
How is this course different from others?
This isn’t some fluffy, hyped-up, cookie-cutter course. I bring over 20 years of experience, no sugarcoating, and strategies that actually work. Plus, I don’t just teach theory—I’ll show you the practical stuff you can apply immediately.
Is there any 1-on-1 support?
If you’re feeling stuck, confused, or just need some advice, don’t worry—I’ve got your back! That’s what the community and mentorship are all about. You’ll have lifetime access to updates and can always reach out to me with your questions. I’m not just here to teach a course—I’m here to help you grow.